About Us

"You can have anything you want in life, if you dress for it."

Edith Head

Based in New Delhi, we're a dedicated team of Fashion enthusiasts serving unicorns since 2016.

We believe that fashion starts with a powerful sense of being irreplaceable, leveraging the wish to stand out we started our journey of building a community of true alphas & have been serving our family since 2016.

This new fashion of the future, which we believe is a 'desire to stand out', demands a new way of looking at life, a heavy focus on analysing the past, combined with a vision for the future, a culture of sharing, and common values.


From professionals to ultra fashion enthusiasts, for an industry that heavily relies on what's trending, we believe in serving the unicorns, featuring products that truly stand out.


We only feature designs praised by our family of Kings & Queens . If we get consistent negative reviews on any of our products, we quickly take it off our store.


With a motivated team, we strive to be the creative minds that bring innovative accessories and the best of fashion, from around the world to YOU

Serving the unicorns

We believe in high quality and exceptional customer service. Have questions/issues? let us know

Community of True Alphas

Send us a picture wearing our product to GET FEATURED + WIN EXCITING PRIZES!

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Style is something each of us already has, all we need to do is find it.

Diane von Furstenberg